Development of the small excavator market in Europe and North America, as well as the market's growth strategy

Excavators for small jobs are frequently the victims of market inexperience and conservatism, as is the case with many other products

Excavators for small jobs are frequently the victims of market inexperience and conservatism, as is the case with many other products. A large number of new manufacturers, when entering new product areas, employ poor marketing techniques. However, the good news is that the North American market is currently growing at an exponential rate, and the market potential is being discovered at an earlier stage than in other regions of the world.

Until after 2000, the Mini Excavator and Attachments Manufacturer - JIANGTU did not begin to show a growth trend, first in Europe and then in North America, where the market is expected to become more active in the coming years. Excavators, particularly small ones, are extremely popular in the construction equipment leasing industry. Engineering contractors ranging in size from very small to very large are covered by the service objects of the leasing industry. Small excavators offer excellent value for money and are currently irreplaceable pieces of equipment in urban areas due to their small size and portability.

When it comes to small earthmoving machines in Europe, backhoe loaders are a traditional choice (at least in most cases). However, small excavators surpassed backhoe loaders in terms of sales during the 1990s. A 4:1 sales ratio exists between small excavators and backhoe loaders at the present time, according to industry statistics. Throughout Europe, cable installation projects enabled small excavators to find a niche market for their services between 1995 and 2000, and the demand has only grown stronger since then.

European preferences differ as well in terms of product scale: small excavators weighing 1 to 3 tons are the norm in the best-selling backhoe loader markets (such as the United Kingdom, France, and Italy). The use of 4-6 ton products is more common in countries where backhoe loaders are less commonly used, such as Germany. On the other hand, almost everyone prefers to purchase larger equipment, and one of the reasons that 2.7-3.0 ton products sell so well is that they are easily transferred and only require the use of general-purpose transportation vehicles.